In search of market

Publishing can be interesting and even fun, sometimes rewarding, sometimes frustrating. With the state of things online and the World Wide Web publishing has taken on something of a new shape. Perhaps it is still morphing. The big sites like Facebook are frequently adding new interactivity. When any of these giants experiences a glitch it makes me wonder if all the interconnectedness doesn’t allow for more cracking and disruption to occur. Just since the start of the holiday weekend I have noticed more glitches. Facebook recently added Branchout and WordPress now has also connected with LinkedIn. Perhaps since some recent surveys showed LinkedIn was the most effective media for finding work and other professionals.

With the economic downturn everyone is experiencing some difficulty financially. This means buyers are more selective and with good reason. Fuel prices effect all markets. The United States Post Office has been losing money and changing the way it functions and I would venture to guess fuel costs are one of the largest factors. And shipping is one of publishing’s biggest expenses. Especially for small presses. When things are good for a book, places like amazon stock books in quantity so it is less so. But single title orders are not cost effective. A book that sells at discount like a poetry book, the publisher gets something like $7.50 for the sale, but then there is the shipping which theoretically gets subtracted from the income, for media mail of one book is around $2.38. Do the math, barely a profit when you consider production costs, marketing, promotion etc.

So when things like social media sites are down I contemplate various pictures. How does a literary press find its customers? There are good books on publishing and marketing in the new age. How do small presses find ways to make marketing on the Web work. It used to be that author readings and signings were the best way to sell books. It was true for Deerbrook Editions, especially when most of the authors were in state or right next door.

Today I decided to investigate poetry blogs. My first page turned up some interesting sites. Something for everybody goes without saying. What I found on top was a site with 100 best blogs. It offers more than that. I was not sure what to make of the art section which had encouraging heads but only illustrations on a page with mostly unrelated possibilities. On the Blog 30 Thriving Careers Your Children Should Consider, number 13 – Art, lead to my question.

There are an amazing number of blogs. Diane Lockward has a site that is probably the example of how to promote. She listed a lot of writers where I found Dawn Potter  and Michael Meyerhofer included in the list. People I am familiar with. Interestingly enough I didn’t easily find any poems, but Diane’s books were there and the coverage of readings and signings .

I found Thethe poetry site with lots of elaborate motion and videos and content including writing. Another everypoet for people to join and post work. This idea I had been mulling over, an interactive writing blog as a way to get more exposure and social capital for Deerbrook Editions. But there is not much that has not been done, and there are multiples of everything.

So the world of writing has gotten even bigger just as publishing has gotten new realms. It has been said that computers encourage people to over-write. There is a lot of uninteresting work / content  out there, but the Web is a good way to find decent content and connect with interesting authors of all forms of art and literature. It helps to have some experience and judgment when going around and leaving information.

Here are some of the links I found, beginning with the first search page and then some of the ones I looked up.

search page

100 best poetry blogs ?

Art  ?

Diane Lockward site, the way to launch

Thethe   elaborate

everypoet ?  idea?

50 impressive writers



3 thoughts on “In search of market

  1. Thanks for the mention. I have sample poems from each of my books posted at my blog. They are on the 3 book pages listed across the top of the front page. I rarely post my own work on the front page.

  2. Can I just say what a comfort to uncover an individual who actually understands what they’re discussing on the internet. You definitely realize how to bring an issue to light and make it important. More people need to check this out and understand this side of the story. It’s surprising you are not more popular since you definitely possess the gift.

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